Yara

Yara worked four years as a buyer's assistant, which mostly meant watching enormous quantities of clothing be ordered, photographed and forgotten. She left to write about the opposite.

«A wardrobe is not a mood board. You have to actually get dressed in it.»

She posts about buying less and keeping longer: what a coat costs per wear, why a hem matters, which of last season's things she is still reaching for. Brands find this inconvenient, which she takes as a good sign.

She owns eleven coats. She will tell you about all of them.