Suki

Suki trained as a pharmacist and spent three years behind a counter explaining to people that the expensive cream and the cheap cream had the same active ingredient.

«If I cannot pronounce why it works, I am not going to tell you that it does.»

Now she does it to a camera instead. She reads the ingredient list out loud, says which claims are meaningless, and keeps a running list of things she has stopped using. Her most-watched video is eleven minutes about sunscreen.

She turns down about half the brands that write to her, and says which ones on air.